LAS VEGAS, May 01, 2008- PharmARC participated in the PMSA (Pharmaceutical Management Science Association) 2008 conference held in Las Vegas, from April 27th-30th, 2008. PharmARC showcased its service offerings and capabilities in the areas of Sales Force Effectiveness including flexible service models, promotion response, segmentation and targeting and territory alignment.

Our innovative methodologies for establishing test and control groups for promotional response studies garnered much interest among the pharma executives at the poster session.

About PharmARC:

PharmARC provides sales and marketing analytics, and business consulting services to the global pharmaceutical and healthcare industries. The PharmARC team comprises over 250 highly qualified analysts including domain experts, technical analysts, statisticians, physicians, and software engineers.

Today, PharmARC's client list includes over 50 major healthcare companies in the world, of which 15 figure among the Top 20 global pharmaceutical players. PharmARC provides long-term analytical support through a simple engagement model delivering Innovation, Quality and Cost-effectiveness.

Media Contact:
Amrita Gupta
amrita.gupta@pharmarc.com
+91-80-4018 2700