This article was first published in www.rediff.com.


BANGALORE, November 29, 2005- Outsourcing in the pharmaceutical domain is taking a new turn. After outsourced drug discovery research and development, clinical research and data mining - management, it is the turn of 'offshore sales and marketing consultancy' for pharma companies to enter India and create jobs.

The India-based consultancies are offering solutions in business intelligence and analysis, competitive intelligence, market analysis, patient flow and cost analysis, performance measurement and reporting.

To ensure sales' force effectiveness, offshore consulting takes care of segmentation and targeting, portfolio optimization and benchmarking the client's top line against the competition.

In revenue forecasting and asset valuation, consultants conduct sales revenue forecast, pre-launch sales forecast, financial analysis and feasibility study.

Market research analytics and epidemiology-based medical services in particular are growing fast.

The global 'sales and marketing consultancy' business is estimated at $3 billion and is growing at 5-6 per cent annually. The need to offshore these services is driven by the compulsion to cut costs.

Presently, the line of new business in India is driven by global pharma companies and consultancies like Frost & Sullivan, MarketRX, TNS and ZS Associates which have set up their captive KPO centres.

"PharmARC Analytic Solutions is a standalone unit which has trebled its revenues from $960,000 in 2004 to $3 million in 2005 and raised its headcount from eight in January 2004 to 95 in November 2005," said Siraj Dhanani, chief executive officer, PharmARC Analytic Solutions.

"India's abundant human resources in the pharma domain, analytics, statistics, epidemiology, bio-statistics, data modelling, software development and presentation expertise have opened the eyes of western pharma companies," said Dhanani.

This has the potential to create a wave of opportunity in knowledge process outsourcing in the pharma domain and lead to overall value growth in KPO, he added.

About PharmARC:

PharmARC provides sales and marketing analytics, and business consulting services to the global pharmaceutical and healthcare industries. The PharmARC team comprises over 250 highly qualified analysts including domain experts, technical analysts, statisticians, physicians, and software engineers.

Today, PharmARC's client list includes over 50 major healthcare companies in the world, of which 15 figure among the Top 20 global pharmaceutical players. PharmARC provides long-term analytical support through a simple engagement model delivering Innovation, Quality and Cost-effectiveness.

Media Contact:
Amrita Gupta
amrita.gupta@pharmarc.com
+91-80-4018 2700