Gayatri Gopal
Leveraging ‘Owned’ and ‘Earned’ Media
The pharmaceutical marketing landscape has evolved considerably with the emergence of new media and technologies. In the past, pharma companies’ interaction with consumers was limited mainly to physicians. However, sales reps are now finding it increasingly difficult to meet physicians to sell directly and share samples. Patients, caregivers and physicians have also been increasingly relying [...]
Social Media & Pharma – Time to get Engaged!
“Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.” – Paul Gillin, author of ‘The New Influencers’. Such is the power of Social Media. But let’s take a step back and understand what social media [...]
The Rise of Patient 2.0
From time immemorial, physicians have known to be the custodians of medical information and providers of medical care to all those who required it. Medical knowledge resided with only a few individuals and for most patients typical sources of information albeit negligible included family, friends and relatives. With the advent of modern medicine – antibiotics [...]
Ask no questions, get only lies!
Have you ever asked yourself before quoting or referencing a data point – How accurate are these estimates? How was the data captured? Did the questions used to capture this data measure what it was intending to measure? How many questions were asked? You might wonder, “What’s the big difference between 5% and 7% prevalence [...]
