PharmARC has expertise in Key Opinion Leader (KOL) identification and ranking, KOL tracking and continuous updates, Rising Star identification, KOL management and activity planning, physician influence mapping, and KOL database application/platform development.
We support the marketing and medical groups at both global and affiliate level for multiple franchises. We identify KOLs through a holistic and cost-effective approach. Our experience helps clients decide the process of identification, prioritization and platform development, by focusing on the end goal (usage of the database).
On a continual basis, we also keep the KOL database 'live'. By continuously updating the KOL activity in the database, we ensure that the KOL platform reflects the current knowledge/priorities of our clients, thereby helping them in better targeting and optimizing their KOL planning and management on an ongoing basis. Our web and excel-based applications ensure scalability to add other therapeutic areas over time, resulting in a consistent KOL platform across global marketing and affiliates.
We are familiar with the EU and US data privacy laws and are experienced in working with the client's legal groups to ensure compliance.
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