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Home > What > Sales Force Excellence

At PharmARC, we understand the complexities of working in the highly dynamic pharmaceutical environment and contribute to strategic decisions taken by our client organizations. We have created new commercial models for our clients that accommodate the dynamic realities faced by the industry today.

Our consulting approach is based on our solid understanding of therapy areas, disease dynamics, local data and local market conditions to unlock the true product potential. Our team of physicians and statisticians work closely with local networks of healthcare experts to lend unique insights and understanding to solving customers' problems.

Our expertise in the areas of SFE planning includes sizing and structuring, implementation tactics (profiling, segmentation and targeting), call planning and incentive compensation design and management. These help outline an effective framework to succeed in times of rapid change.

Our People
Our multi-faceted teams of domain experts, strategists, statisticians, consultants, and analysts have valuable experience in executing varied projects and are alumni of leading pharmaceutical companies and business schools. With in-depth business and therapy area expertise, analytical thinking, experience in data analytics, intranet/internet solutions, VBA programming and high end graphic solutions, they provide that extra edge to all our engagements.

Our Approach
The foundation of our SFE consulting framework is built on:
In-depth understanding of a broad spectrum of sales models
A set of management processes and mechanisms designed for both onsite and offsite delivery
Extensive knowledge of the retail-hospital environment
Consulting-based Engagement


 


The PharmARC integrated SFE consulting framework enables clients to seamlessly connect their strategic, operational and tactical decision-making. Our SFE domain expertise includes:

SFE Diagnostics
A comprehensive assessment of the client's operational paradigm, understanding of the market place and execution against their stated strategic intent.

Promotion Optimization
We assist clients in generating an optimal promotional mix for multiple brands by evaluating their potential based on existing brand positioning, competitive pressure, market need evaluation, analog studies and commercial forecast.

SFE Planning
Our innovative methodologies enable our clients to "right" size and structure their sales organization supported by the "right" commercial model based on the brand potential, brand life cycle, and their overall brand portfolio. Our key differentiator is our understanding of the local (sub-national) drivers for resourcing decisions such as diseases hotspots, payor potential and other decision-making criteria.

SFE Implementation
Our methodology for Profiling, Segmentation and Targeting (PST), Call Planning and Territory Design combines the best local market knowledge and disease prevalence estimates with customized use of advanced statistical modeling to reach the right customer at the right interval with the right message. We enable clients to define the Key Performance Indicators (KPIs) & Incentive Compensation Strategy to induce the desired behavior across the organization.

SFE Measurement
Our comprehensive range of KPIs ensures the correct operational alignment of a company's strategies vs. operational performance. We measure this on a weekly, monthly and/or quarterly basis. Our metrics enable our clients to capture and coordinate the outcome of key activities across their organization. Our dashboards and other automated tools facilitate clients to instantly drill down to the cause and effect of various KPIs so as to understand the impact of various organizational activities and thus take timely corrective actions.

 
 
Sales Force Sizing and Structuring Analysis
Sales Force Performance Management System
Marketing Mix Application
Optimizing Sales Effort to add on New Products
Sales Force Effectiveness- Rep Quality Survey
Tele-detailing Promotional Response Analysis
Physician Response Detailing Analysis
Promotional Tactics Optimization
Physician Segmentation Study
 
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