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VittiTM Disease Analytics: Gain intelligence on brands and researchers, through scientific data and social media
Commercial excellence, R&D, and other groups within pharma companies have constant information feeds to keep themselves aware of what the researchers are publishing in various journals, presenting in various conferences, conducting trials for, or talking in media about. Additionally, there is a lot of information that can be mined in social media for a particular disease area. By categorizing all this data in our VittiTM Disease Analytics product, we enable the business intelligence and CI groups to support the commercial effectiveness and other functions in decision-making.
Within a particular disease area, we categorize data from publications, presentations, trials, news, and social media, to provide analytics and insights. This includes the ability to view researcher/KOL or brand-related information for a particular geography (e.g. emerging markets) or concept (e.g. market access, diagnosis, trial end-points, etc.), sentiment analysis of brands in conferences as well as in social media, future events associated with brands/researchers, amongst others.
You can view the VittiTM Disease Analytics demo here:
